Aurakenn Games
A China-focused publishing partner
built on top of a proven China GTM infrastructure
We work with selected developers and
publishing partners
to bring games into the China market with clarity, positioning, and execution
China is not just another market.
Most Western games don't struggle in China because of distribution —
they struggle because of positioning, visibility, and ecosystem mismatch.
Without local context,
even strong titles fail to reach the right audience.
China requires a different system of discovery,
a different communication structure,
and a different approach to market entry.
Aurakenn Games is a China-focused publishing partner
designed for the realities of the local market.
We operate at the intersection of publishing,
market strategy, and execution.
Our team brings years of hands-on experience
across PC and Steam launches in China,
combining commercial decision-making
with real execution capability.
We don't just bring games into China —
we shape how they are positioned, discovered, and adopted.
WE DON'T OPERATE AS A
TRADITIONAL SERVICE PROVIDER.
WE SELECTIVELY PARTNER WITH
PROJECTS
AND INTEGRATE A STRUCTURED
CHINA GTM SYSTEM
DIRECTLY INTO THE PUBLISHING
PROCESS.
We define how the game should be understood in China —
from messaging and genre framing to audience targeting
We build platform-native visibility
through creators, media, and community ecosystems
We operate campaigns across PR, creators, community,
and platform integrations — aligned with China-specific
rhythms
We align timing, messaging, and exposure
to drive real player adoption and sustained performance
CHINA GTM IS NOT THEORETICAL —
IT DIRECTLY IMPACTS VISIBILITY, RANKING,
AND SALES OUTCOMES
A visually distinctive title selected for its strong creator compatibility and its potential to leverage a cute art style to reach a broader audience of gamers in China.
Focus: early positioning and creator-driven visibility
A narrative-driven title selected for its niche audience alignment and artistic differentiation in the China market.
Focus: positioning clarity and targeted visibility
An adaptation of a popular online animation IP, selected for its in-depth narrative, existing and potential audiences.
Focus: market fit assessment
We work closely with publishing partners across different regions.
In most cases, we collaborate within existing global publishing structures,
focusing specifically on the China market.
Our role is to complement and strengthen existing efforts —
not to replace them.
In selected cases, where we see strong China market potential
and the current structure does not fully capture that opportunity,
we may choose to work more closely with the project.
China becomes a meaningful part of your strategy
You need clarity on positioning and market entry
You want to avoid misaligned timing and wasted spend
You are evaluating how China fits into your global plan
WE’ RE HAPPY TO SHARE PERSPECTIVE EARLY —
BEFORE DECISIONS ARE LOCKED IN.
If you're exploring China as part of your strategy,
feel free to reach out.
We're happy to take a look
and share an initial perspective.
